Bringing over 25 years of experience to every effort, we maximize value for our clients in the sale of their hotels, resorts and golf courses. We utilize longstanding relationships with some of the best known investors in the world to generate the highest price. Learn More
Using extensive relationships with the most active sources of capital in the country, we obtain fresh equity and new debt while securing the most advantageous transaction terms for our clients and partners. Learn More
We assist owners and lenders in enhancing the value of their individual hotels or lodging portfolios. Employing decades of operations experience, we apply sound strategies and aggressive asset management techniques to increase revenues and deliver profits. Learn MoreLearn More About Our Company Sales & Investments Debt & Equity Advice & Consulting
Founded in 1993, The Plasencia Group is a national hospitality sales, investment consulting and advisory firm with offices across the country. We provide a full range of value-added solutions to life insurance companies, banks and pension funds, and private owners of hotel and resorts throughout the United States, Canada, and the Caribbean. Our services include portfolio and individual asset strategy, hotel sales, asset management, hotel valuation, contract compliance, debt and equity placement, development services, and financial and strategic planning.
The Plasencia Group exclusively represented HMC Hotel Development, LP, an affiliate of Host Hotels & Resorts, in the sale of the Tampa Marriott Waterside Hotel & Marina, located in Tampa, Florida. The 719-key hotel, located in Tampa’s Channelside District, sold for $199 million.
The Plasencia Group exclusively represented Thayer Lodging in the sale of the San Diego Marriott Del Mar, a 284-room hotel in the Del Mar submarket of San Diego, California.
The firm provides asset management services to an international life insurance company. The JW Marriott Marquis, the first hotel world-wide to be designated as a Marquis within the JW Marriott brand of hotels, features Daniel Boulud’s db Bistro Moderne, an NBA-approved basketball court and golf school, and the Hotel Beaux Arts Miami, an exclusive, ultra-modern private hotel within a hotel.
The firm assisted MetLife Real Estate Investments in its evaluation and underwriting of the Ritz-Carlton San Francisco as it considered a joint venture investment in the property. The property, which was originally built in 1909 as the West Coast headquarters for MetLife, eventually completed its investment and subsequently renovated this landmark property.