Sales & Investments

Bringing over 25 years of experience to every effort, we maximize value for our clients in the sale of their hotels, resorts and golf courses. We utilize longstanding relationships with some of the best known investors in the world to generate the highest price. Learn More

Debt & Equity

Using extensive relationships with the most active sources of capital in the country, we obtain fresh equity and new debt while securing the most advantageous transaction terms for our clients and partners. Learn More

Advice & Consulting

We assist owners and lenders in enhancing the value of their individual hotels or lodging portfolios. Employing decades of operations experience, we apply sound strategies and aggressive asset management techniques to increase revenues and deliver profits. Learn More

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Hospitality Sales and Consulting Services

Founded in 1993, The Plasencia Group is a national hospitality sales, investment consulting and advisory firm with offices across the country. We provide a full range of value-added solutions to life insurance companies, banks and pension funds, and private owners of hotel and resorts throughout the United States, Canada, and the Caribbean. Our services include portfolio and individual asset strategy, hotel sales, asset management, hotel valuation, contract compliance, debt and equity placement, development services, and financial and strategic planning.

Our Accomplishments


InterContinental Hotel – Chicago, Illinois

The InterContinental Chicago was sold as a part of a portfolio transaction on behalf of U.K.-based InterContinental Hotels Group and involved 26 hotels with nearly 8,500 guest rooms. The portfolio sale included InterContinental, Crowne Plaza, Holiday Inn and StayBridge Suites hotels located throughout the United States, Canada and the Caribbean.


Hilton Concord – Concord, California

The Plasencia Group represented Interstate Hotels & Resorts in the sale of the Hilton Concord, located in San Francisco’s East Bay submarket. With the requirement of a year-end closing, the engagement was successfully executed and completed in approximately ninety days.

Asset Management

JW Marriott Marquis – Miami, Florida

The firm provides asset management services to an international life insurance company. The JW Marriott Marquis, the first hotel world-wide to be designated as a Marquis within the JW Marriott brand of hotels, features Daniel Boulud’s db Bistro Moderne, an NBA-approved basketball court and golf school, and the Hotel Beaux Arts Miami, an exclusive, ultra-modern private hotel within a hotel.


Ritz-Carlton – San Francisco, California

The firm assisted MetLife Real Estate Investments in its evaluation and underwriting of the Ritz-Carlton San Francisco as it considered a joint venture investment in the property. The property, which was originally built in 1909 as the West Coast headquarters for MetLife, eventually completed its investment and subsequently renovated this landmark property.

See More Representative Engagements