The mission of our owner representatives is to help hotel and resort owners enhance or preserve the value of an asset
or their wider portfolio in line with their business objectives.
Hotels and resorts are a special and management-intensive asset class and require active and focused oversight on an ongoing basis. Since they are operating businesses, overseeing the intricacies of day-to-day operations while planning for the long-term can prove to be a daunting task for owners and investors. Hotels and resorts are also medium to long-term investments where relationships between the owner, the operator, and the team on the ground are extremely important. We believe that our main role is to create an environment in which the three parties can thrive and develop, as only then can we achieve a maximum valuation of the asset.
As they look for solutions, an increasing number of owners and investors have found that having The Plasencia Group represent their business objectives and being their key partner has been vital to improving performance while striking a better balance between their objectives and those of day-to-day operators.