WE REPRESENT HOTEL & RESORT OWNERS AND INVESTORS.

Enhancing Value. Preserving Assets.

Our Mission

The mission of our owner representatives is to help hotel and resort owners enhance or preserve the value of an asset
or their wider portfolio in line with their business objectives.

Hotels and resorts are a special and management-intensive asset class and require active and focused oversight on an ongoing basis. Since they are operating businesses, overseeing the intricacies of day-to-day operations while planning for the long-term can prove to be a daunting task for owners and investors. Hotels and resorts are also medium to long-term investments where relationships between the owner, the operator, and the team on the ground are extremely important. We believe that our main role is to create an environment in which the three parties can thrive and develop, as only then can we achieve a maximum valuation of the asset.

As they look for solutions, an increasing number of owners and investors have found that having The Plasencia Group represent their business objectives and being their key partner has been vital to improving performance while striking a better balance between their objectives and those of day-to-day operators.

Capabilities

The Plasencia Group offers a comprehensive suite of services for owners and investors at all critical phases of a hotel or resort’s lifecycle. Our experienced team of owner representatives will preserve or boost the value of your asset by employing aggressive value enhancement techniques throughout your property’s lifecycle in the following categories:

Asset Oversight

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer a feugiat enim, in pellentesque neque. Nam vulputate dolor lacus, a malesuada neque congue vitae.

Learn More
Operational Efficiencies

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer a feugiat enim, in pellentesque neque. Nam vulputate dolor lacus, a malesuada neque congue vitae.

Learn More
Lender Services

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer a feugiat enim, in pellentesque neque. Nam vulputate dolor lacus, a malesuada neque congue vitae.

Learn More
Development & Renovation

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer a feugiat enim, in pellentesque neque. Nam vulputate dolor lacus, a malesuada neque congue vitae.

Read More

Our Approach

Each of our engagements consists of four key stages:

I. Assessment of a property’s operational and physical condition
II. Design of a detailed action plan to correct deficiencies and enhance attributes
III. Oversight of the implementation of those action steps by the property’s staff
IV. Continuous evaluation and refinement of the action plan

We are known for offering unvarnished advice and counsel aimed at enhancing your hotel’s revenues and reducing its expenses, all with the ultimate goal of generating higher profits and enhancing the asset’s value.

Our Owner Representation experts serve as the owner’s expert eyes and ears in their hotel business, bringing a proven approach that combines successful best practices, operational benchmarking and a thorough hands-on approach to managing a hotel’s operator.

In addition to overseeing hotel and resort operations, our team can also manage acquisition underwriting processes, direct the selection of a new operator, assist in rebranding a property, assess a property’s labor and staffing, oversee loan compliance, negotiate PIPs and plan major renovations, among other hotel ownership activities. Using the combined experience of our team of operations professionals, many of whom have been overseeing portfolios of hotels and resorts for decades, we seek to uncover upside potential and eliminate profits leakage in any hotel or resort investment.

Each of our engagements consists of four key stages:

  • Assessment of a property’s operational and physical condition

  • Design of a detailed action plan to correct deficiencies and enhance attributes

  • Oversight of the implementation of those action steps by the property’s staff

  • Continuous evaluation and refinement of the action plan

We are known for offering unvarnished advice and counsel aimed at enhancing your hotel’s revenues and reducing its expenses, all with the ultimate goal of generating higher profits and enhancing the asset’s value.

Our Owner Representation experts serve as the owner’s expert eyes and ears in their hotel business, bringing a proven approach that combines successful best practices, operational benchmarking and a thorough hands-on approach to managing a hotel’s operator.

In addition to overseeing hotel and resort operations, our team can also manage acquisition underwriting processes, direct the selection of a new operator, assist in rebranding a property, assess a property’s labor and staffing, oversee loan compliance, negotiate PIPs and plan major renovations, among other hotel ownership activities. Using the combined experience of our team of operations professionals, many of whom have been overseeing portfolios of hotels and resorts for decades, we seek to uncover upside potential and eliminate profits leakage in any hotel or resort investment.

Success Stories

View some of our success stories and discover how the Owner Representation team at The Plasencia Group successfully contributed through their hands-on approach to making changes that matter for our clients.

Kimpton Overland Atlanta

View Case Study

Kingston Resorts

View Case Study

Doral Arrowwood

View Case Study

The Grove Resort

View Case Study

Our Owner Representative Team

Meet our seasoned hotel owner representation and asset management experts. This team of respected and trusted veterans provides oversight services to hotel and resort owners and investors.

Senior Vice President – Asset Management

Tony Haddad

Miami, Florida | Industry Tenure: 28 Years

Tony Haddad has been active in the hospitality finance arena for the past three decades. Tony brings to the table years spent in hotel operations working as Director of Finance and as a regional executive responsible for a portfolio of hotels for Marriott International. Tony has extensive experience in domestic and international hotels in the Caribbean, Mexico and Central and South America.

After leaving Marriott, Tony formed his own asset management and consulting firm, Thames Associates, LLC.

In 2013, he became part of The Plasencia Group’s team. He holds a B.B.A. degree from the McCombs School of Business at The University of Texas at Austin. A dedicated cyclist, he kicks off each workday with a group bike ride through suburban Broward County and also enjoys riding his motorcycle on the weekends.

“You’re dealing with an industry that caters to happy people on vacation. It’s multifaceted and always changing. There’s creativity and design. You walk into something new, you learn about it, you opine about it and then move onto the next one.”

Phone:(954) 217-9112

Email:thaddad@tpghotels.com

Senior Vice President – Asset Management

Michelle Hayes

Dallas, Texas | Industry Tenure: 37 Years

Michelle Hayes has worked in virtually every facet of hotel operations throughout her nearly four decades in the lodging industry. She joined the firm after a successful career with FelCor Lodging Trust, one of the nation’s largest hotel real estate investment trusts. As Vice President of Asset Management at FelCor, Hayes was responsible for overseeing a portion of the company’s portfolio of Doubletree, Embassy Suites, Hilton, Marriott and Sheraton hotels as well as independent hotels.

Prior to her joining FelCor, Ms. Hayes was a general manager for Starwood Hotels and Resorts managing numerous hotels for 15 years. These hotels included Sheraton Suites Alexandria and the Sheraton Gateway hotel in Atlanta, Georgia, in addition to the Sheraton Wardman Park in Washington DC. During her tenure with Sheraton, she was the recipient of the company’s President’s Award and Employee Satisfaction Award. In addition, Ms. Hayes was a member of Sheraton Corporation’s Chairman’s Club and Marketing Board of Directors.

Ms. Hayes received a master’s degree in management and finance and a bachelor’s degree from Murray State University in Murray, Kentucky. She also has received the designation of Certified Hotel Administrator (CHA) from The Educational Institute. Michelle has since completed the Cornell Business School Certification for Real Estate and Asset Management.

Phone:(214) 673-0157

Email:mhayes@tpghotels.com

Senior Vice President – Asset Management

Gary Isenberg

Tampa, Florida | Industry Tenure: 39 Years

Gary Isenberg joined The Plasencia Group in the summer of 2022 with more than 35 years of diversified hospitality real estate experience in hotel management, development, finance, and asset management. Over his extensive career in hospitality real estate, Gary has overseen more than $15 billion of hotel investments, spanning all major brands, all chain-scales and hotel asset classes, and a wide variety of independent and boutique hotel properties.

Gary received a Bachelor of Science in Business Management with minors in Corporate Finance and Information Systems from Fairleigh Dickinson University. Thereafter, he accepted a position with ITT Sheraton as a corporate trainee. During his tenure, he rapidly earned increasingly responsible positions through mergers and acquisitions at both the corporate and property level.

Gary subsequently was recruited to join Field Hotel Associates (FHA), a privately-held hotel development, ownership and management company, as General Manager of its flagship property. Soon, he was promoted to Executive Vice President of Hotel Operations, then to Chief Operating Officer. During his tenure at FHA, Gary led the development and opening of hotels, spearheaded several reorganizations, repositioning and recapitalizations, as well as numerous revenue-generating and cost-cutting initiatives.

In 2011, Gary joined forces with LWHA and launched the firm’s asset management division, responsible for developing and growing asset management clientele. Gary grew the platform to over 50 hotel properties under management nationwide, along with the widespread execution of advisory services.

Phone::(813) 932-1234

Email::gisenberg@tpghotels.com

The Latest Thought Leadership

November 2, 2022 in Owner Representation, Uncategorized

The 2023 Annual Budget

November 3, 2022 – By Gary Isenberg Review and download the PDF version of Hospitality Industry Insights – The 2023 Annual Budget.As summer tumbles into fall, hotel asset managers are…
Read More
October 5, 2022 in Owner Representation, Uncategorized

Hurricane Ian State and Federal Resources

Hurricane Ian’s rampage through Florida has been widespread and devastating. In many parts of the state, particularly the region from Sarasota to Ft. Myers and Naples, it will be months,…
Read More
July 26, 2022 in Owner Representation, Uncategorized

The Three I’s, Part II: The New Supply Story and Continuing Labor Challenges

Posted July 27, 2022 – By John Plasencia and Michelle Hayes Review and download the PDF version of Hospitality Industry Insights – The Three I's, Part II. In Part II of…
Read More

Find out more about our Owner Representation services and how we can help with your asset.