About The Plasencia Group

National presence. Local knowledge. Exclusively hospitality.

WHO WE ARE

Founded in 1993, The Plasencia Group is a national hospitality sales, investment consulting and advisory firm with serving clients across the country.

We provide a full range of value-added solutions to life insurance companies, banks and pension funds, and private owners of hotel and resorts throughout the United States, Canada, and the Caribbean. Our services include portfolio and individual asset strategy, hotel sales, asset management, hotel valuation, contract compliance, debt and equity placement, development services, and financial and strategic planning.

PASSION. ACCESS. CERTAINTY.

The Plasencia Group takes pride in successfully serving our clients with ardent passion, providing direct access to high-level decision-makers, and providing the certainty of a thorough and professionally-orchestrated process. These three words: Passion, Access and Certainty, represent the basic tenets of our philosophy. Every member of the firm is dedicated to delivering for our clients with a personalized level of commitment that is unsurpassed in our industry. Our goal is to make this singular approach the appreciable difference that continuously drives clients to The Plasencia Group.

WHAT MAKES US DIFFERENT

Candor builds and maintains our clients’ trust.

At our firm, we work hard to create a relationship and experience that will make you feel as though you’re one of one, rather than one of many. It is built on personal trust and candid advice.

Our tenacity leads more deals to completion.

We work on a select number of engagements at a time, and are more likely to see your project to completion successfully. In fact, The Plasencia Group has delivered an 87% engagement completion rate over the past 5 years.

Our clients and their projects are our primary focus.

When our clients are successful, we’re successful, so each engagement receives the attention it deserves from our firm’s principals and support staff. We create a bespoke process for each engagement, with a focus tailored to that client’s objectives.

OUR TEAM

Our key assets are our people, our experience and our reputation. Without the best people, we cannot be the best firm. Our team of professionals are empowered by a passion for results that energizes the entire marketing effort and maximizes the return on our clients’ hospitality investments.

Chief Executive Officer

Lou Plasencia

Tampa, Florida | Industry Tenure: 33 Years

Lou Plasencia is The Plasencia Group’s fearless leader, an affable entrepreneur and gregarious family man with an ironclad commitment to the hospitality industry. He founded The Plasencia Group in 1993.

As the firm’s Chairman and CEO, Lou is responsible for business development activities and the oversight of all acquisitions, dispositions and consulting engagements. He began his career with Hyatt Hotels Corporation over thirty years ago. After his departure from Hyatt, Lou spent a number of years in investment sales with a major public commercial real estate firm.

A natural trailblazer, the father of three eventually grew weary of the corporate environment and decided in the early 1990s to launch his own startup – The Plasencia Group, his boutique alternative to corporate hotel brokerage.

The close-knit firm was born out of passion and sheer gumption. The oldest of three siblings, Lou arrived in Tampa’s Ybor City as a young Cuban immigrant, living with his family in a one-room apartment, the son of cigar factory worker, who he says instilled in him the importance of “committing yourself to one thing and doing it better than anyone else – always lifting yourself and those around you.”

As an undergrad at Loyola University in New Orleans, he studied psychology and broadcast media before going on to get his Master’s in Education from Indiana University. After a brief stint in as a Student Affairs administrator at St. Joseph’s University in Philadelphia, Lou landed a job in Hyatt’s sales and marketing department in New Orleans. He eventually returned to Tampa to oversee the development of the Grand Hyatt Hotel on the shores of Tampa Bay and from there, launched a long and storied career in hotel investment sales and consulting.

During his two and a half decades as the face of The Plasencia Group, Lou has steered a plethora of heavy-hitting hospitality deals, including one-off transactions and major portfolio disposition engagements. Over the years, he has brought together sellers and investors for the Marriott Wardman Park in Washington, D.C., the Four Seasons in Atlanta, Georgia, and Amelia Island Plantation in Northeast Florida. Recognized for his integrity and deal savvy, he has served as a trusted advisor for MetLife Real Estate Investments, John Hancock Mutual Life Insurance Company and InterContinental Hotels & Resorts. Other transaction and consulting clients include AEW Capital Partners, Bank of America, Blackstone, The Prudential Insurance Company of America and countless high-net-worth hotel and resort owners.

Lou is an active member of the Hotel Development Council of the Urban Land Institute. He serves on the Tampa Bay Tourist Development Council, the Pastor’s Council of St. Lawrence Catholic Church and the Florida Council of 100.

A longtime resident of Tampa, he is proud to work alongside his three sons (Chris, Nick and John) in the family business. Lou has been married for over three decades to his wife Jennifer, with whom he enjoys cooking, vacationing and playing “off the grid.” If he doesn’t answer his cell phone, it’s because he’s out fishing or hiking a forest.

“One of my favorite words in my native Spanish is “confianza”. It’s the intimate affection and trust that builds in a friendship over time. It’s the very real affection we have for our longstanding clients. It’s also something we work hard to earn and, most importantly, it lasts a lifetime.”

Phone:(813) 932-1234

Email:lplasencia@tpghotels.com

Chief Administrative Officer

Orlando Plasencia

Tampa, Florida | Industry Tenure: 17 Years

A longtime banker, Tampa resident Orlando Plasencia spent the first 18 years of his career at Wells Fargo National Bank (formerly Wachovia). He stepped in as The Plasencia Group’s Chief Administrative Officer in 2000.

As CAO, Orlando is responsible for overseeing the daily operating and administrative functions at The Plasencia Group, including managing all support staff and services across the firm’s offices. His interoffice responsibilities run the gamut from the banal to the exciting, including managing the firm’s finances, risk management, insurance and retirement plan programs, maintaining HR policies and overseeing support functions.

A graduate of Loyola University in New Orleans, Orlando holds the designation of Certified Cash Manager from the Treasury Management Association. During his time with Wells Fargo, he served in a credit underwriting and marketing capacity, focusing primarily on Fortune 500 clients.

The multitasking CAO loves to organize company picnics and outings. His famous pulled pork earned The Plasencia Group a second-place win in the Tampa Pig Jig, an annual BBQ competition in downtown Tampa benefitting kidney disease. When he’s not hanging with his wife, Lisa, daughter and son-in-law, Jaclyn and Jack, or grandchildren, Belle and Beau, Orlando can be spotted in his Carrollwood neighborhood, walking his 75-pound Golden Retriever, Skipper – The Plasencia Group’s unofficial company mascot.

Regarding his decision 17 years ago to join the family business, Plasencia says, “There’s comfort in knowing you’re working with your family. There are no ulterior motives or desires. We’re rowing the boat together.”

“There’s comfort in knowing you’re working with your family. There are no ulterior motives or desires. We’re rowing the boat together.”

Phone:(813) 932-1234

Email:oplasencia@tpghotels.com

Senior Managing Director

Robert Wiemer

Houston, Texas | Industry Tenure: 28 Years

Robert Wiemer is The Plasencia Group’s resident power broker. As Senior Managing Director of The Plasencia Group’s Southwest Region, Wiemer has a storied reputation among Texas hoteliers. The Houston-based executive has coordinated the disposition of over $2 billion in hospitality sales – more than any other person in the Lone Star State. His greatest hits collection includes the sale of the New Orleans Embassy Suites, Houston InterContinental Airport Sheraton, Houston Galleria DoubleTree Suites, InterContinental Houston Galleria and a portfolio of Marriott-branded hotels in the New Orleans area.

Prior to joining The Plasencia Group in 1994, Robert served as the Director of Asset Dispositions at American General Corporation, where he once again exceled, leading investment sales in hotels, office buildings, retail centers, apartments and industrial investments for brands such as Embassy Suites, DoubleTree, Marriott and Holiday Inn.

The Louisiana native has devoted most of his career to asset management and dispositions. He honed his business acumen managing bank-owned real estate properties, first for First Republic Bank Houston and later for Collecting Bank, NA, a division of First City Bank-Texas. He graduated from Louisiana State University in Baton Rouge with a Bachelor’s Degree in Economics and Master’s of Business Administration.

A straight-shooting Southern gentleman, Robert is a natural extrovert and a rabid New Orleans Saints fan. He spends his free time volunteering at charity crawfish boils around Houston and hunting birds in exotic countries with his four children.

“It doesn’t matter if you’re selling hotels or widgets. The more time you put into it, the better your return. We’re a small firm competing against national and international firms. We excel on the service side. I think we substantially outperform based on our size.”

Phone:(281) 379-2613

Email:rwiemer@tpghotels.com

Senior Managing Director

Rich Conti

Cleveland, Ohio | Industry Tenure: 35 Years

When Richard Conti walks into a hotel, even as a guest, he surveys the space like you would a business. He pays attention to the conditions of the furniture, the dust on the fixtures and the efficiency of the staff. It’s an occupational impulse, which is why Conti stays in condos when he’s on vacation.

A native of Upstate New York, Conti is an industry veteran with four decades of hotel expertise under his belt. A self-described “deal junkie,” he joined The Plasencia Group nine years ago as a senior managing director.

He spent the 1990s as a Principal and Director with Coopers & Lybrand LLP (now PricewaterhouseCoopers) in their National Hospitality Consulting Practice, before taking over as President of Boykin Lodging Company, a NYSE Lodging REIT based in Cleveland, Ohio. Under Conti’s leadership, Boykin Lodging doubled its hotel portfolio before being purchased in 2006 for $416 million.

Conti has always known he wanted to buy and sell hotels. After obtaining his undergraduate degree in Business Administration at the State University of New York at Brockport, Conti received his Master’s of Business Administration in Hotel, Restaurant and Institutional Management from Michigan State University. He sits on the executive board of the School of Hotel Business at Michigan State and has served as Chairman and Vice Chairman of the Hotel Development Council of the Urban Land Institute. A loquacious speaker, he is frequently tapped to give lectures at hotel industry events and has been quoted dozens of times on industry related issues in The Wall Street Journal, USA Today and The New York Times, among other publications.

Conti splits his time between Cleveland and Tampa with his wife of 37 years. He has three children, five grandchildren and a lake house in Chautauqua, New York, to which he retreats every summer to fish.

“When I’m selling a hotel, I treat it like I own the hotel. I push for everything that benefits the seller. I’ve known most of my clients for over 30 years. It comes to a point when you’re no longer working for a client, you’re working for a friend.”

Phone:(813) 932-1234

Email:rconti@tpghotels.com

Senior Managing Director

C.A. Anderson

Washington, D.C. | Industry Tenure: 39 Years

C.A. Anderson is more than just a veteran of hotel real estate. He’s one of the masters. His resume reads like an industry guidebook, thick with 30 years of experience and billions of dollars in transactions, including the development of 17 luxury resorts.

C.A. joined The Plasencia Group in July 2018 after serving as Senior Vice President of Global Development & Real Estate at BridgeStreet Hospitality. A straight-shooting, problem-solving tour-de-force, C.A. was tapped to head up The Plasencia Group’s Mid-Atlantic office in Washington, D.C. –– home to some of the firm’s heaviest hitting clients and partners. Over the course of the next five years, C.A. plans to hire and lead a team dedicated to managing client projects along the eastern seaboard.

The son of a military attaché, C.A. grew up with a strong sense of pragmatism and nomadism. Born in Paris, France, he spent the early part of his childhood living in Europe and Eurasia before finally settling in California, where he graduated pre-law from San Diego State University and went on to study finance and law at the University of San Diego.

The father-of-two built his career bouncing between senior executive positions with myriad hotel conglomerates across the country, including Choice Hotels International, Barings Real Estate Advisers, Red Lion Hotels, Interstate Hotels & Resorts and Japan Airlines, for which he managed more than $500 million in assets for Hotel Nikko and over-saw the development of a $250-million resort in Oahu, Hawaii.

He says he earned his industry cred by seeing the light at the end of murky real estate tunnels.

“It doesn’t matter if you want to buy, unload or fix broken real estate. It’s about finding a solution,” C.A. says. “Everyone has a pain point or a hurdle to overcome. If you can’t figure out how to overcome it by yourself, you have to seek outside guidance. That’s what I do. I identify a problem and help people fix it.”

The D.C. resident is an unapologetic straight-arrow who describes himself as “vanilla with a 1960s hairstyle.” He’s dedicated to his wife, golf and taking sensible vacations. A regular guest speaker at The Americas Lodging Investment Summit (ALIS) conference, he also lectures at New York and Cornell Universities. He holds the designation Certified Hotel Administrator from the American Hotel & Lodging Educational Institute, and played his most memorable 18 holes three decades ago on a course outside of Tokyo.

“It doesn’t matter if you want to buy, unload or fix broken real estate. It’s about finding a solution. Everyone has a pain point or a hurdle to overcome. If you can’t figure out how to overcome it by yourself, you have to seek out-side guidance. That’s what I do. I identify a problem and help people fix it.”

Phone:(813) 932-1234

Email:ca.anderson@tpghotels.com

Senior Asset Manager

Tony Haddad

Miami, Florida | Industry Tenure: 28 Years

Tony Haddad has been active in the hospitality finance arena for the past three decades. Tony brings to the table years spent in hotel operations working as Director of Finance and as a regional executive responsible for a portfolio of hotels for Marriott International. Tony has extensive experience in domestic and international hotels in the Caribbean, Mexico and Central and South America.

After leaving Marriott, Tony formed his own asset management and consulting firm, Thames Associates, LLC.

In 2013, he became part of The Plasencia Group’s team. He holds a B.B.A. degree from the McCombs School of Business at The University of Texas at Austin. A dedicated cyclist, he kicks off each workday with a group bike ride through suburban Broward County and also enjoys riding his motorcycle on the weekends.

“You’re dealing with an industry that caters to happy people on vacation. It’s multifaceted and always changing. There’s creativity and design. You walk into something new, you learn about it, you opine about it and then move onto the next one.”

Phone:(954) 217-9112

Email:thaddad@tpghotels.com

Senior Consultant - Property Operations

Michelle Hayes

Dallas, Texas | Industry Tenure: 35 Years

Phone:(813) 932-1234

Email:mhayes@tpghotels.com

Senior Managing Director – Development Management Consulting

Guy Lindsey

Tampa, Florida | Industry Tenure: 32 Years

Florida native Guy Lindsey got his start on the ground floor of the lodging industry –– literally. Soon after earning a Bachelor of Science degree in Building Science from Auburn University, Guy started his career as a project manager for a general contractor on sizable hotels in Atlanta and Hilton Head Island, among other substantial office and retail building projects along the East coast. Shortly thereafter, he was offered a position as a project manager on the ownership side of the business at Holiday Inn Worldwide, now InterContinental Hotels Group.

Working on behalf of a major hotel and resort owner, Guy was able to draw on his knack for making swift enterprising decisions. This shift in his leadership role allowed him to make fast (and lasting) impacts on major hotel renovations in cities across the country. In 2001, he was hired as Vice President of Design and Construction at Sunstone Hotel Investors, Inc., where he spent the majority of his career, overseeing more than $1 billion in iconic hotel renovations and conversions, including the recent repositioning of the Wailea Beach Resort in Maui and the historic 1,060-room Park Plaza Boston. He’s also served in senior design and construction roles with Northview Hotel Group and Park Hotels & Resorts during his lodging development career spanning three decades, living and working in markets across the country.

Guy joined The Plasencia Group in September 2018 as Senior Managing Director of the firm’s Development Management Consulting Division. He says the transition to the firm’s management team happened as an evolution from ongoing consulting projects to working alongside the team as a full-time principal. A longtime friend of the company, Guy’s ties to the firm go back to the 1990s when The Plasencia Group was still building the foundation of its investment sales and consulting track record.

“I’ve known The Plasencia Group for a long time,” Guy says. “I always knew the team was extremely respected in the industry. Now that I’m here, I can see it for myself. Integrity and honesty is reinforced at The Plasencia Group, not lost.”

“I’ve known The Plasencia Group for a long time,” Guy says. “I always knew the team was extremely respected in the industry. Now that I’m here, I can see it for myself. Integrity and honesty is reinforced at The Plasencia Group, not lost.”

Phone:(813) 932-1234

Email:glindsey@tpghotels.com

Managing Director

Chris Plasencia

Tampa, Florida | Industry Tenure: 6 Years

Before joining The Plasencia Group in 2014, Tampa native Chris Plasencia was headed down a different kind of path. After graduating with a law degree from Fredric G. Levin College of Law at the University of Florida, Chris spent several years working as an attorney at Squire Patton Boggs, a global law firm with over 1,500 lawyers on its payroll. During his time with that firm, Chris gained significant experience in the negotiation and execution of a wide spectrum of commercial real estate transactions, including selling and financing hotel and resort properties across the country.

As Vice President of The Plasencia Group, Chris, who majored in history at Duke University and earned a Master’s degree in real estate from the University of Florida in addition to his J.D., focuses on the acquisition, disposition, financing and development of full-service hotels and resorts.

He has a secret stash of junk food in his desk drawer and briefcase and an unwavering devotion to Duke basketball. When he’s not in the office you can find him spending time with his kids, Claire and Thomas, and his wife, Katie, whom he’s known since kindergarten. He is the firm’s resident wine connoisseur and makes the second-best barbecue pulled pork in the office.

“I’m going to be with this company for the next 20, 30 years. I’m not looking for quick victories. I’m interested in building long-term relationships.”

Phone:(813) 445-8259

Email:cplasencia@tpghotels.com

Managing Director

Nick Plasencia

Tampa, Florida | Industry Tenure: 7 Years

Nicholas Plasencia brings an analyst’s eye to The Plasencia Group. Hired in 2013 as a vice president with the firm, the Tampa native specializes in investment sales efforts in full-service, boutique and resort properties. He brings to the table three years of practical experience in the Investment Banking Department of Raymond James, a publicly traded financial services firm with more than 2.7 million clients.

During his time as a financial analyst with Raymond James, Nick focused on mergers and acquisitions, public offerings and private placements in the United States and abroad. Nick was integrally involved in several capital-raising assignments in the lodging sector, preferred and common stock offerings, M&A processes and company valuation assignments.

Nick is a graduate of Harvard University, where he received a Bachelor of Arts degree in Economics. During his summers off, he worked in operations positions at properties with Marriott International and Quorum Hotels and Resorts, experiences he says helped give him a valuable glimpse into the human element of hotel management.

A self-described “health foodie,” Nick is a novice runner who credits his outdoorsy wife, Emily, whom he met at Harvard, for whipping him into shape. He enjoys exploring restaurants of all kinds during his personal and professional travels.

Phone:(813) 445-8276

Email:nplasencia@tpghotels.com

Vice President

Joe Corcoran

Dallas, Texas | Industry Tenure: 12 Years

Joe Corcoran never agonized over his career path. Hotels were a natural fit. At 18, he got a job working at the front desk of an Embassy Suites in Dallas, Texas, and from there he moved onto sales, which suited his outgoing personality, competitive drive and entrepreneurial spirit.

A graduate of Chapman University, Joe studied Organizational Leadership with an emphasis in Business Administration as an undergraduate. More recently, Joe earned his MBA from the Cox School of Business at Southern Methodist University (SMU).

He began his career as a senior loan officer with Synergy Capital Mortgage Corporation, before serving three years at InterContinental Hotels Group as a corporate sales manager. The native Texan upped his industry cred when he signed on as Regional Director of Sales and Marketing for Western International Hospitality. During his tenure, he directed the execution of sales plans for a sizeable portfolio of Marriott and Hilton-branded properties across several Southwestern and Midwestern states, handling a number of the hotel pre-openings.

Hired in 2012 by The Plasencia Group to bolster the firm’s footprint in the Southwest region, Joe focuses most of his energy on properties in Houston, Dallas, Austin, San Antonio and New Orleans. Thanks to his early years working heavily in hotel sales and operations, Joe, who is based in Dallas, is a valuable asset to The Plasencia Group’s investment advisory team.

“I enjoy the process of building something, completing it and moving on,” Joe says. “Each individual asset has its own characteristics and quirks. It’s our job to explain why it’s unique and then execute the best results for our clients.”

When he’s not traveling between hotel properties or juggling high-stakes transactions, the married father-of-two can be seen zipping around on a jet ski at his family’s lake house in Cedar Creek, Texas.

“I enjoy the process of building something, completing it and moving on. Each individual asset has its own characteristics and quirks. It’s our job to explain why it’s unique and then execute the best results for our clients.”

Phone:(214) 289-8128

Email:jcorcoran@tpghotels.com

Vice President

Paul Williams

Dallas, Texas | Industry Tenure: 48 Years

Paul Williams got his start in hospitality the old fashioned way – by working as a front desk clerk at a 63-room motel in Bastrop, Louisiana. A natural people pleaser and self-described jack-of-all-trades, he juggled everything from waiting tables to making maintenance calls. It wasn’t long before the likeable concierge became a full-fledged innkeeper. At the age of 20, he was the Innkeeper of the Holiday Inn in Monroe, Louisiana.

Since then, Paul has scaled the corporate ladder, amassing 48 years of industry leadership at a bevy of high-profile hotel chains. Before joining The Plasencia Group in 2004, he held executive-level positions with Mariner Hotel Group, MHM Hotels, and ITT Sheraton, where he was responsible for overseeing the operation of 34 hotels and 7,000 rooms across the entire Southwest region.

After serving as an executive with Karena Hotels PLC of England, Paul worked in growth management and franchise development at Starwood Hotels and Resorts Worldwide before launching a career in hospitality real estate brokering at Sun Hospitality Advisors.

As Vice President of The Plasencia Group’s Southwest Region, Paul works from Dallas, Texas, supporting investment sales efforts in a market with which he is well acquainted. His time working on the ground floor of hotel operations, specifically in Texas, has given him an edge in sizing up his clients’ competition.

“I know the history in this part of the country,” Paul says. “I can analyze the market and look at competitors from an experience standpoint, instead of just in theory. Being an operator has given me insight that other people don’t have.”

Paul has been married for 42 years. He has two daughters and a two granddaughters, three and one years of age. A longtime hunter and avid fisherman, Paul loves to spend time outdoors and used to compete in bass fishing tournaments. He likens these angling competitions to landing business deals, in that your success is measured by the size of your catch.

 

“I know the history in this part of the country. I can analyze the market and look at competitors from an experience standpoint, instead of just in theory. Being an operator has given me insight that other people don’t have.”

Phone:(972) 492-0250

Email:pwilliams@tpghotels.com

Vice President

John Plasencia

Charlotte, North Carolina | Industry Tenure: 5 Years

The youngest of three brothers, John joined The Plasencia Group in 2014. As one the firm’s Vice Presidents, he supports investment sales efforts from North Carolina, where his primary responsibilities include guiding investment analysis and property marketing processes.

John previously served as a Senior Financial Analyst with the firm. Prior to joining The Plasencia Group, John worked in both the Feasibility and and Business Development departments at Interstate Hotels & Resorts, a global hotel management company based in Northern Virginia. The company, which during John’s tenure managed nearly 500 properties worldwide, proved the ultimate training ground for an aspiring hotel advisor. During his time with Interstate, John facilitated the procurement of numerous hefty management contracts, in addition to the acquisition of other hotel management companies. Due to the enormity of Interstate’s portfolio, John was involved in a wide range of transactions, including several overseas deals.

“I enjoy working on a wide variety of deals in my current role, from select service portfolios to large beachfront resorts,” John says. “In the course of my work, I get to constantly learn about different operational strategies, financial structures and markets and submarkets across the country.”

John graduated from Northwestern University with a Bachelor’s degree in Business Communications. He is a former college football player, a loyal patron of Tampa’s Aguila Sandwich Shop and is known around the office for pairing conservative business suits with colorful socks. He lives in Charlotte, North Carolina, with his wife, Ariel, a broadcast journalist.

“I enjoy working on a wide variety of deals in my current role, from select service portfolios to large beachfront resorts,” John says. “In the course of my work, I get to constantly learn about different operational strategies, financial structures and markets and submarkets across the country.”

Phone:(813) 445-8263

Email:jplasencia@tpghotels.com

Vice President of Marketing & Partnerships

Jodie Orozco

Tampa, Florida | Industry Tenure: 10 Years

On paper, Jodie Orozco describes herself as the consummate marketer. In real life, the native Tampanian is much more than the company cheerleader. Hired in 2014 to bring her specific skill set to The Plasencia Group’s marketing efforts, Jodie – an enterprising big picture thinker and self-described overachiever – is in charge of marketing all facets of the firm.

A recovering financial services marketer, Jodie worked for five years at Raymond James, a publicly traded financial services firm, for which she served as a Product Manager in Client Communications. Most recently, she worked as a Senior Marketing Associate at RSM, a global accounting firm.

Her time in the financial services sector left her with a flair for campaign and product management and creative team leadership, not to mention a love/hate relationship with data of all kinds. “Marketing is both an art and a science” she opines, “it takes a balance of analysis and creativity to get the job done well.” As she likes to say, she’s most comfortable “marketing people and services, not Tide.” (She does admit, however, the latest Tide ads in the Super Bowl were something to admire.)

Jodie graduated cum laude from the University of Florida’s Warrington College of Business Administration, where she received a Bachelor’s degree in Business Administration and minors in Mass Communications and Packaging Sciences. She recently served as President of the Board of Directors for the Raymond James Gasparilla Festival of the Arts and for seven glorious months worked as the Executive Vice President of 1MAG, a feisty, but short-lived lifestyle publication covering Tampa Bay – her most unusual career detour to date.

Jodie lives on a bayou in St. Petersburg. She loves being in, on or under the water anywhere from Tampa Bay to the Florida Keys, and working to an eclectic mix of music with a good cup of cold brew coffee within reach.  If she had her druthers, she would take a 20-minute nap in the middle of every day and would bring her black lab puppy, Quigley, to the office.

“It’s a good feeling to know that the people I work with really care about doing the right thing,” Jodie says. “Knowing that our clients’ interests are aligned with our own means that we’re not only looking out for the companies we’re working with, but each other too.”

Phone:(813) 445-8277

Email:jorozco@tpghotels.com

Financial Analyst

Philip Gheorghiu

Tampa, Florida | Industry Tenure: 2 Years

Philip Gheorghiu may be the newest member of The Plasencia Group team, but that doesn’t make him any less of a team player. A graduate of the world-renowned School of Hotel Administration at Cornell University, Philip came to The Plasencia Group as a summer intern in 2017. After graduating in 2018 from Cornell with a Bachelor’s degree in Hotel Administration, Philip joined the staff as a full-time financial analyst –– a position in which he thrived as an intern.

As an analyst, Philip specializes in creating financial models, aids in drafting proposals and confidential information memorandums, manages virtual data rooms, distributes due diligence materials, maintains databases and keeps track of the day-to-day minutia surrounding TPG’s engagements.

Easygoing, quick-witted and industrious, Philip’s transition from intern to analyst has been seamless. The 21-year-old says he feels like he’s settled into a new family and jokes that he’d “stay at the office all night to work on a project, if need be.”

A native of Spartanburg, South Carolina, Philip got his start in the hospitality industry working in the banquet facilities of his hometown Marriott and bussing tables at an Italian restaurant owned by a larger-than-life chef who didn’t take flack from customers or employees.

The son of a Romanian immigrant, Philip was raised with a strong appreciation for American freedom and opportunity. Each year on his birthday, he watches The Lord of the Rings with his father in a home theater designed to incorporate elements of Middle Earth. He holds a real estate license in his home state of South Carolina and is an avid fan of Manchester United.

“The Plasencia Group conducts itself with integrity,” Philip says. “The firm has a reputation for doing business the right way, and my experience here has confirmed that. The team is honest in all that they do, which is nice to see in this industry.”

Phone:(813) 445-8282

Email:pgheorghiu@tpghotels.com

Executive Assistant

Callie Brakefield

Tampa, Florida | Industry Tenure: 3 Years

It didn’t take Callie Brakefield long to become indispensable at The Plasencia Group. Hired in January 2015, Callie quickly earned a reputation for being hyper efficient, detail-orientated and cool under pressure. As the firm’s Executive Assistant, Callie serves as CEO Lou Plasencia’s right hand. A natural planner, she effortlessly manages the executive’s meetings, travel schedule and community engagements.

Prior to joining The Plasencia Group, Callie served as an Executive Assistant at MCNA Dental, a Fort Lauderdale-based dental benefits administrator for state agencies and managed care organizations. At MCNA, Callie provided support to C-level management, coordinated and maintained complex schedules and managed travel arrangements. She also acted as the point of contact for internal departments and outside clients and managed corporate records.

Born in North Carolina and raised in Florida, Callie began her career in her early 20s at the Florida Association of District School Superintendents in Tallahassee, Florida. It was there that she worked for now State Senator Bill Montford.

With 12 years of administrative experience and despite studying hospitality management at Florida Atlantic University, The Plasencia Group is her first foray into the hotel industry. Callie lives in Valrico and loves CrossFit and her precocious nieces and nephew.

“I’m not easily frazzled or intimidated. I’m on the phone with CEOs at major investment firms on a daily basis and it just feels right.”

Phone:(813) 932-1234

Email:cbrakefield@tpghotels.com

OUR PHILOSOPHY

Each employee of the firm is committed to honest and ethical conduct, including the prompt handling of actual or potential conflicts of interest, the full, accurate and timely disclosure of such conflicts, and the immediate reporting of any violations to our Chief Administrative and Compliance Officer.

Core Values

The Plasencia Group takes pride in successfully serving our clients with ardent passion, securing direct access to high-level decision-makers, and ensuring the certainty of a thorough and professionally-orchestrated process. These three words: Passion, Access and Certainty, represent the basic tenets of our philosophy. Every member of the firm is dedicated to delivering for our clients with a personalized level of commitment that is unsurpassed in our industry. Our goal is to make this singular approach the appreciable difference that continuously drives clients to The Plasencia Group.

Passion – Our sales professionals are empowered by a passion for results that energizes the entire marketing effort and maximizes the return on our clients’ hospitality investments.

Access – Our clients enjoy ready access to our principals, proprietary research and advice, as well as access to key industry decision-makers and investors around the globe.

Certainty – We guarantee that any engagement we take on will receive full exposure only to the most qualified investors, while completing a proven and regimented process.

Guiding Principles

The Plasencia Group’s employees guide themselves each day by the following principles:

  • Confianza is a Spanish word used to describe the intimate trust, confidence, and comfort that develops among friends trusting and relying on each other. We strive to earn the valued friendship and confianza of those with whom we do business by providing prudent yet straightforward counsel in a professional and ethical manner.
  • We always place our clients’ interests first and believe in serving our clients well.
  • Dedication to the firm and to our clients is an essential element in our success. The professional quality of our work allows us to achieve excellence in all engagements.
  • Information is power. We strive to be aware of activities, events or trends that may impact our business or our clients’ businesses.
  • We stay on the leading edge of practices and deliver creative solutions.
  • Without the best people, we cannot be the best firm. Our compensation program rewards our employees and ensures their interests are always aligned with those of our clients.
  • Our size is an asset. Our talent is deep enough to undertake the largest project, yet small enough to maintain intimacy with our clients.
  • Our key assets are our people, our experience and our reputation. We are dedicated to living by our ethical tenets and principles.
  • Our business is highly competitive, and we aggressively seek to enhance our client relationships, but we will never put down our competition.
  • We keep in strict confidence all confidential information.
  • Integrity and honesty are at the heart of our business.
  • We work to anticipate the rapidly changing needs of our clients and the lodging investment market.
  • Our focus is on our clients and partners. They always come first, last and everywhere in between.

The Plasencia Group is a certified Women/Minority-Owned Business Enterprise (WMBE).

Code of Ethics

The Plasencia Group’s Code of Ethics & Conduct provides a uniform set of principles guiding the way we conduct business, perform our jobs and maintain our clients’ trust. All of our employees and independent contractors are expected to use these principles in their daily activities. The trust our clients and partners have placed in us is our most valuable asset. Our code sets forth the following fundamental principles and policies:

  • Each member of the firm assesses his or her own practice area to ensure highest levels of service for our clients.
  • As a corporate policy, we typically represent only one side of a transaction: the “sell” side entity. Where the possibility of a dual agency arises, we will first disclose this to both sides of the proposed transaction and receive written confirmation from both sides.
  • We will advise our firm’s Chief Administrative and Compliance Officer of any potential conflict of interest, who will then decide if we may continue to represent our client.
  • We will not disclose confidential information unless we have been authorized to do so.
  • We will always be forthcoming with our client, never withholding background information about an investor or facts we have learned about a property.

PASSION

Our sales professionals are empowered by a passion for results that energizes the entire marketing effort and maximizes the return on our clients’ hospitality investments.

ACCESS

Our clients enjoy ready access to our principals, proprietary research and advice, as well as access to key industry decision-makers and investors around the globe.

CERTAINTY

We guarantee that any engagement we take on will receive full exposure only to the most qualified investors, while completing a proven and regimented process.

CORPORATE BROCHURE

Discover more of our firm’s story and our team’s track record. Review our corporate brochure, including a description of our services, biographies and experience.

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