National presence. Local knowledge. Exclusively hospitality.


Founded in 1993, The Plasencia Group is a national hospitality sales, investment consulting and advisory firm with offices across the country.

We provide a full range of value-added solutions to life insurance companies, banks and pension funds, and private owners of hotel and resorts throughout the United States, Canada, and the Caribbean. Our services include portfolio and individual asset strategy, hotel sales, asset management, hotel valuation, contract compliance, debt and equity placement, development services, and financial and strategic planning.

Alaska: Hilton Anchorage
Alabama: Two upper midscale hotels
Arkansas: Two select service hotels
Arizona: Three hotel dispositions
California: 28 engagements since 1995
Colorado: Four nationally-branded hotels
Connecticut: Four nationally-branded hotels
20 Washington, D.C. area engagements
Florida: 79 engagements since 1998
Georgia: Nine hotels
Illinois: 11 nationally-branded hotels
Indiana: Four nationally-branded hotels
Kansas: Two full service hotels
Kentucky: Select service hotel disposition
Louisiana: 23 dispositions since 1993
Massachusetts: Two nationally-branded hotels
Michigan: Three nationally-branded hotels
Minnesota: Four nationally-branded hotels
Missouri: Three full service hotels
North Carolina: Two hotels
Greater New York City area: 10 engagements
New Mexico: Three Albuquerque hotels
Ohio: 18 engagements
Oklahoma: Four nationally-branded hotels
Oregon: Four engagements
Pennsylvania: Six nationally-branded hotels
South Carolina: Two nationally-branded hotels
Tennessee: Eight nationally-branded hotel dispositions
Texas: Nearly 100 hotel and resort dispositions since 1999
Washington: Independent hotel dispostion
Wisconsin: Select service hotel disposition
West Virginia: Full service hotel disposition
Toronto: Two hotel disposition
Puerto Rico: Full service hotel disposition
Cayman Islands: Select service hotel disposition
San Francisco – California: 28 engagements since 1995
Houston – Texas: Nearly 100 hotel and resort dispositions since 1999
South Florida – Florida: 79 engagements since 1998

Review examples of The Plasencia Group’s track record of success:

View Representative Engagements



Robert Wiemer joins The Plasencia Group after transacting deals with Lou Plasencia at American General Corporation.
Dennis Reed leaves Grubb & Ellis, where he met and worked with Lou, to join The Plasencia Group.


Orlando Plasencia joins The Plasencia Group as Chief Administrative Officer.
The Plasencia Group introduces asset management services.


Loews Don Cesar | St. Pete Beach, FL | 277 Rooms | Cigna


The Plasencia Group begins offering debt placement services.
Rich Conti joins as President to lead full-service and portfolio disposition efforts nationwide.


TPG Hospitality Advisory Services, the firm’s consulting division, is formed.


The Plasencia Group earns Single Asset Transaction of the Year award for sale of 249-room Amelia Island Plantation in 2010.


Tony Haddad joins The Plasencia Group to lead Hospitality Advisory Services, with a focus on asset management for upscale and luxury properties.
New Orleans Five-Hotel Marriott Select-Service Portfolio | 823 Rooms


Two-Hotel Downtown Columbus Portfolio | 597 Rooms | Apollo Global Management

Connect with a Plasencia Group Member today and learn what we can bring to your table