National presence. Local knowledge. Exclusively hospitality.


Founded in 1993, The Plasencia Group is a national hospitality sales, investment consulting and advisory firm with offices across the country.

We provide a full range of value-added solutions to life insurance companies, banks and pension funds, and private owners of hotel and resorts throughout the United States, Canada, and the Caribbean. Our services include portfolio and individual asset strategy, hotel sales, asset management, hotel valuation, contract compliance, debt and equity placement, development services, and financial and strategic planning.


Alaska: full-service hotel disposition
Alabama: three hotel engagements
Arkansas: two select-service hotel dispositions
Arizona: three full-service hotel dispositions
Connecticut: four hotel dispositions
Washington, D.C. metro area: 11 hotel engagements
Florida: 100+ hotel and resort engagements
Georgia: 14 hotel and resort engagements
Illinois: thirteen hotel engagements
Indiana: four select-service hotel dispositions
Kansas: two full-service hotel dispositions
Kentucky: select-service hotel disposition
Louisiana: 26 hotel engagements
Massachusetts: four hotel engagements
Michigan: five hotel engagements
Minnesota: four hotel dispositions
Missouri: three full-service hotel dispositions
North Carolina: two hotel dispositions
New York: seven hotel and resort engagements
New Mexico: six hotel and resort engagements
Ohio: 26 hotel engagements
Oklahoma: five hotel dispositions
Oregon: four hotel dispositions
Pennsylvania: eight hotel engagements
South Carolina: three hotel engagements
Tennessee: eight dispositions
Texas: 100+ hotel and resort engagements
Washington: two hotel engagements
Wisconsin: select-service hotel disposition
Virginia and West Virginia: six hotel dispositions
California: 35 hotel and resort engagements
Colorado: four hotel dispositions
Caribbean: five resort engagements
Maryland: five full-service hotel dispositions
Utah: full-service hotel disposition

Review examples of The Plasencia Group’s track record of success:

View Representative Engagements



Robert Wiemer joins The Plasencia Group after transacting deals with Lou Plasencia at American General Corporation.
Dennis Reed leaves Grubb & Ellis, where he met and worked with Lou, to join The Plasencia Group.


The firm expands to six regional investment sales offices.


Orlando Plasencia joins The Plasencia Group as Chief Administrative Officer.
The Plasencia Group introduces asset management services.


Loews Don Cesar | St. Pete Beach, FL | 277 Rooms | Cigna


The Plasencia Group begins offering debt placement services.
Rich Conti joins as President to lead full-service and portfolio disposition efforts nationwide.


TPG Hospitality Advisory Services, the firm’s consulting division, is formed.


The Plasencia Group earns Single Asset Transaction of the Year award for sale of 249-room Amelia Island Plantation in 2010.


Tony Haddad joins The Plasencia Group to lead Hospitality Advisory Services, with a focus on asset management for upscale and luxury properties.
New Orleans Five-Hotel Marriott Select-Service Portfolio | 823 Rooms


Two-Hotel Downtown Columbus Portfolio | 597 Rooms | Apollo Global Management


Company celebrates its 25th anniversary thanks to the trust and confidence of its longtime and recent clients alike.


Firm welcomes C.A. Anderson as Senior Managing Director and Guy Lindsey as Senior Managing Director—Development Management Consulting.

Guy Lindsey

C.A. Anderson


John Plasencia relocates to Dallas, Texas, to serve growing client base in the Southwestern United States.

Firm is recognized by Real Estate Forum as a Financial Influencer.

Connect with a Plasencia Group Member today and learn what we can bring to your table