Skip to main content

Services for Attorneys
and Their Clients

National presence. Local knowledge. Exclusively hospitality.



Owners of lodging assets are enduring prolonged challenges never before experienced by our industry. The services we provide to assist clients in distressed situations include:

  • Dispositions & Refinancing
  • Strategic Consulting on Owner and Investor Options
  • Takeover Asset Management
  • Development Management Consulting

For attorneys providing advice and counsel to owners with distressed assets, The Plasencia Group delivers expert know-how from seasoned veterans to provide your client with the most practical course of action in today’s environment.

Success Based on a Proven Process

The Plasencia Group’s principals stand ready to provide sound, experienced-based advice to resolve troubled hotel and resort situations. We will evaluate a property or portfolio and take calculated steps to stabilize operations, access additional liquidity, renegotiate loan terms, dispose of assets, provide asset management services or implement strategic recovery plans.

An owner or lender’s options for recapitalizing a capital stack, restructuring a loan, managing an asset through recovery or selling the property will vary depending on a confluence of factors. While each situation is different, we are steadfast in our approach by following four general steps:

Thoroughly analyze the situation
Design an appropriate and detailed plan of action
Implement the plan
Constantly evaluate and fine-tune the plan as needed


Dispostions & Refinancing

When selling a lodging asset or an  associated loan is the most advisable option for an owner of a distressed asset, we develop a plan tailored to the engagement.

Our team will deliver a customized plan to execute the engagement expediently, tapping into a pool of vetted potential capital sources and employing marketing methods to complete the transaction effectively.

Given today’s lodging investment environment, we may employ less traditional, yet proven marketing approaches appropriate for accelerated processes with which our team is well-versed, including sealed-bid sales.

Our principals have completed billions of dollars in hotel and resort transactions in their combined careers. The firm is well known for consummating some of the most challenging and complicated trades in the marketplace. We have worked with most major brands, property types, operators and ownership groups in the lodging investment arena.

Further, our focus exclusively on hospitality means that we can offer our clients the specialization necessary to secure financing in our industry. We utilize long-standing relationships with a multitude of hotel industry capital sources, allowing ownership to sell or recapitalize under the most advantageous terms.

Strategic Consulting

We work with companies, families, individual investors and lenders to creatively and directly address the issues they face with troubled assets.

Over the last 30 years and five economic cycles, we have evaluated portfolios of hotels and resorts of all types while building a plethora of experiences and proficiencies resulting from just about every kind of scenario imaginable. Evaluating an average of 100 hotels and resorts each year gives us the breadth of experience that allows us to provide our clients with relevant, practical guidance in an unvarnished and straightforward manner. We stand ready to provide sound, experienced-based advice to resolve troubled asset situations.

Takeover Asset Management

Should a lender or equity partner need to take control of an asset, our team can provide immediate takeover asset management services, expertly overseeing the transition of ownership and working to stabilize and optimize the hotel’s operations.

Using the combined experience of our team of operations professionals, many of whom have been overseeing portfolios of hotels and resorts for decades, we seek to immediately eliminate value leakage and uncover upside potential. If warranted, we work to implement meaningful operational and physical changes that benefit ownership for the long term. Our team prepares a specific set of action steps, and mentors the property staff to execute those plans.

Factors that we monitor during an asset management engagement include:

  • Expense management
  • Revenue generation
  • Capital budgeting and planning
  • Financial control point responsibilities and procedures
  • Management proficiency and ability
  • Performance benchmarking
  • Market positioning
  • Brand affiliation
  • Physical plant and property condition
  • Capital budgeting and planning
  • Transition of property management as needed

Development Management Consulting

When renovation projects are required, our team shepherds capital plans in a cost-efficient and timely manner.

In this time when supply chains and construction employee pools may be challenged, our Development Management Consulting professionals rely on their specialized experience and career-long relationships to oversee or manage projects seamlessly from inception to completion, working diligently to protect an asset’s condition and value.

Our renovation management and capital expenditure programs include:

  • Asset preservation and maintenance
  • Financial management, including closing down or suspending project draws
  • Total project administration
  • Pre-development planning services
  • Budget and schedule management
  • Contractor and consultant negotiation
  • Design process management
  • Brand negotiation
  • Procurement management
  • Project close-out


Connect with a member of The Plasencia Group today to start a conversation about your clients’ lodging advisory needs.