November 17, 2023
Each week this fall, we are exploring the hotel landscapes within college towns as the college football season progresses. In addition to excelling during football season, these markets generate consistent hospitality demand, foster strong culture, catalyze innovation, and capture public investment, making them appealing to hotel investors.
This week, we are focusing on universities in the Big Ten Conference.
Previously:
Week 1: The Southeastern Conference
Be sure to check back with us over the course of the 2023 football season to follow our conference-by-conference breakdown of college markets as they relate to the hospitality industry.
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