Founded in 1993, The Plasencia Group is a national hospitality sales, investment consulting and advisory firm with offices across the country.
We provide a full range of value-added solutions to life insurance companies, banks and pension funds, and private owners of hotel and resorts throughout the United States, Canada, and the Caribbean. Our services include portfolio and individual asset strategy, hotel sales, asset management, hotel valuation, contract compliance, debt and equity placement, development services, and financial and strategic planning.
HISTORICAL ENGAGEMENTS
COMPANY TIMELINE
1993
Lou Plasencia founds The Plasencia Group in Tampa, Florida.
In its first year, The Plasencia Group completed just over $100 Million in hotel transactions.
1994
Robert Wiemer joins The Plasencia Group after transacting deals with Lou Plasencia at American General Corporation.
Dennis Reed leaves Grubb & Ellis, where he met and worked with Lou, to join The Plasencia Group.
1996
The firm expands to six regional investment sales offices.
1999
Marriott Wardman Park | Washington, DC | 1,348 Rooms | John Hancock Real Estate Investors
2000
Orlando Plasencia joins The Plasencia Group as Chief Administrative Officer.
The Plasencia Group introduces asset management services.
2003
Loews Don Cesar | St. Pete Beach, FL | 277 Rooms | Cigna
2005
AEW Capital Management 17-hotel portfolio | 2,358 Rooms
Thayer Lodging Eight-Hotel Portfolio | 2,220 Rooms
InterContinental 15-Hotel Portfolio | 5,385 Rooms
2006
The Plasencia Group begins offering debt placement services.
Rich Conti joins as President to lead full-service and portfolio disposition efforts nationwide.
2009
TPG Hospitality Advisory Services, the firm’s consulting division, is formed.
2011
The Plasencia Group earns Single Asset Transaction of the Year award for sale of 249-room Amelia Island Plantation in 2010.
2013
Tony Haddad joins The Plasencia Group to lead Hospitality Advisory Services, with a focus on asset management for upscale and luxury properties.
New Orleans Five-Hotel Marriott Select-Service Portfolio | 823 Rooms
2014
Chris, Nick, and John Plasencia join The Plasencia Group.
2016
Two-Hotel Downtown Columbus Portfolio | 597 Rooms | Apollo Global Management
2018
Company celebrates its 25th anniversary thanks to the trust and confidence of its longtime and recent clients alike.
Firm welcomes C.A. Anderson as Senior Managing Director based in the firm’s Washington, D.C. office.
C.A. Anderson
2019
John Plasencia relocates to Dallas, Texas, to serve growing client base in the Southwestern United States.
Firm is recognized by Real Estate Forum as a Financial Influencer.
2020
Firm welcomes Dexter Wood as Senior Managing Director based in the Boston, Massachusetts office.
Dexter Wood
Doug Mills joins firm to lead Development Management Consulting division as Senior Managing Director.
Doug Mills
TPG Lodging Capital Nexus launched to match investors with opportunities.
Ryan McNamara joins as Managing Director in the company’s Chicago, Illinois office.
Ryan McNamara
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