Company History

The Plasencia Group was formed in 1993 by Lou Plasencia, the firm’s founder and CEO. The firm opened a single office in Tampa, Florida to meet the needs of a number of long-standing institutional and high-net-worth clients.

By introducing a totally client-centered approach to hotel and resort investment sales, business quickly blossomed, and the firm opened several regional offices throughout the United States. In its first year, The Plasencia Group completed just over $100 Million in hotel sales. Since then, the firm has advised hundreds of clients on some of the most recognized resort, hotel and portfolio transactions in North America. Today, the company boasts consistent annual transaction levels averaging $1 Billion.

In recent years, The Plasencia Group has diversified its services, now providing asset management, development management, mortgage brokerage, and distinctive property sales through its affiliates and subsidiaries.