It is clear that the market has largely moved on from the struggles it experienced in 2023, with lodging demand steadily improving.
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A GM can singlehandedly elevate or undermine the sale of his or her hotel, impacting its value meaningfully, either positively or negatively.
Since the onset of the pandemic, Austin has been a darling across all real estate asset classes. It remains a sought-after hotel investment destination.
by Chris Plasencia, Managing Director
National Presence. Local Knowledge. Exclusively Hospitality.
The Plasencia Group is a national hospitality sales, investment consulting and advisory firm with offices across the country.
