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College Submarket Matchup Week 4

By December 8, 2023Articles, Uncategorized

December 8, 2023

This fall, as college football season progresses, we will be exploring hotel landscapes in college towns. In addition to excelling during football season, these markets generate consistent hospitality demand, foster strong culture, catalyze innovation, and capture public investment, making them appealing to hotel investors.

This week, we are focusing on universities in both the PAC12 and BIG12 conferences.

Download the PAC 12 PDF.
Download the BIG12 PDF.

Week 1: The Southeastern Conference
Week 2: The Big Ten Conference
Week 3: The Atlantic Coast Conference

Be sure to check back with us over the course of the 2023 football season to follow our conference-by-conference breakdown of college markets as they relate to the hospitality industry.

For more valuable hospitality industry news and market analysis from The Plasencia Group, be sure to opt-in to our news and communications list.