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National presence. Local knowledge. Exclusively hospitality.

Development Management Expertise


Owners, architects, engineers, real estate attorneys, franchisees, management companies, and other industry professionals have all recommended the expert counsel of The Plasencia Group to their clients in order to successfully navigate the many unique and often complex components of a hospitality renovation or development project. Three decades of specialization in the lodging industry means our development management professionals have seen it all when it comes to lodging design and construction projects. Not only do they rely on their specialized experience, but they stay abreast of industry trends and maintain networks of providers of the highest quality products and services.



  • Brand negotiation
  • Planning
  • Design
  • Facilities programming
  • Model room buildout
  • Contractor & consultant negotiation
  • Scheduling and budget

Project Administration

  • Capital expenditure management and tracking
  • Project schedule management
  • Construction oversight
  • Periodic benchmarking and reporting
  • Compliance
  • Permitting and inspections
  • Coordination with hotel management

FF&E Management

  • Bidding
  • Procurement
  • Installation supervision
  • Logistics

Project Close-Out

  • Punch list
  • As-built documents
  • Operation & maintenance manuals
  • Warranties & specifications

Why work with us on your next project?

Focused Hospitality Experience & Expertise

Hotel, resort, and mixed-use development projects can present specific challenges. We focus exclusively on hospitality projects, allowing us to offer pragmatic and asset-specific advice to our clients. Our extensive experience, coupled with an in-depth knowledge of hotel operations, translates into proven methods to carefully manage development investments from project inception to completion.

A Hands-On Approach

Our team provides extensive experience in assisting hotel owners and lenders in the evaluation of their assets and the development of comprehensive portfolio and individual property strategies focusing on profitability even under the most challenging market conditions.

Our clients appreciate that our team negotiates on their behalf with hospitality-specific expertise. Our team acts as a buffer between our clients and lodging brands, operators, designers and other vendors. We provide the necessary monitoring, analysis and coordination necessary for a hotel project to be successful while our clients spend their time focused on their core business with the confidence of a seasoned team on their side

Extensive and Deep Relationships

Long-standing networks of professional contacts allow us to bring together a second-to-none team to complete any CapEx project. We maintain relationships with some of the best contractors, designers and consultants and will negotiate the most favorable terms with any project vendor or consultant during each phase of our clients’ developments.

Efficacy and Efficiency

We lead design and construction projects with your investments in mind. We plan to minimize delays and maximize efficiency to open your doors to guests as soon as feasible. We offer a commonsense approach and practical, unvarnished advice when it comes to every aspect of a development.

Representative Engagements

Ground-Up Development & Consulting

Loews Chicago

Shands Guest House

Streamsong Resort


Fairmont Washington D.C. Georgetown

Renaissance Des Moines Savery Hotel

Aloft San Francisco Airport

Repositionings & Conversions

The Ritz-Carlton Fort Lauderdale

Loews Atlanta

The Vinoy Renaissance St. Petersburg Resort & Golf Club


Doug Mills, Headshot

Doug Mills

Senior Managing Director – Development Management Consulting

Tampa, Florida | Industry Tenure: 34 Years
Industry veteran Doug Mills leads The Plasencia Group’s renovation and development initiatives. Alongside his team of design and construction experts, Doug has completed hundreds of millions in capital investments. | (813) 445-8324

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