National presence. Local knowledge. Exclusively hospitality.

Development Management Expertise


Owners, architects, engineers, real estate attorneys, franchisees, management companies, and other industry professionals have all recommended the expert counsel of The Plasencia Group to their clients in order to successfully navigate the many unique and often complex components of a hospitality renovation or development project. Three decades of specialization in the lodging industry means our development management professionals have seen it all when it comes to lodging design and construction projects. Not only do they rely on their specialized experience, but they stay abreast of industry trends and maintain networks of providers of the highest quality products and services.



  • Brand negotiation
  • Planning
  • Design
  • Facilities programming
  • Model room buildout
  • Contractor & consultant negotiation
  • Scheduling and budget

Project Administration

  • Capital expenditure management and tracking
  • Project schedule management
  • Construction oversight
  • Periodic benchmarking and reporting
  • Compliance
  • Permitting and inspections
  • Coordination with hotel management

FF&E Management

  • Bidding
  • Procurement
  • Installation supervision
  • Logistics

Project Close-Out

  • Punch list
  • As-built documents
  • Operation & maintenance manuals
  • Warranties & specifications

Why work with us on your next project?

A common sense approach

Decades of experience allow us to offer practical guidance when it comes to every aspect of a renovation or development project. Whether evaluating materials, directly sourcing supplies and services or managing multiple contractors, we identify the most cost-effective options for our clients.

Experience & expertise

Our team provides extensive experience in assisting hotel owners and lenders in the evaluation of their assets and the development of comprehensive portfolio and individual property strategies focusing on profitability even under the most challenging market conditions.

Our team’s extensive experience in the hospitality industry, coupled with an in-depth knowledge of hotel operations, translates into proven strategies and processes to carefully manage the client’s development or renovation investments from project inception to completion. Nearly thirty years and four economic cycles in the lodging industry have presented challenges and experiences that can only be earned with time. We’ve worked with major institutional owners and private developers alike to complete more than $4 billion in renovations and developments across all major brands and property types.


Long-standing networks of professional contacts allow us to bring together a second-to-none team of collaborators to complete a project, no matter its size. We call on these contacts to reach the most favorable terms for each phase of your asset’s renovation or ground-up development.

Owner profitability

We approach each project with ownership’s long-term investment interests in mind. We begin every project with an analysis of a project’s impact on the owner’s bottom line.

Minimal displacement and revenue lost

The longer a room or common area is out of service, the more potential revenue is lost. We strive to minimize operational disruptions, and thus revenue loss throughout the project.

Representative Engagements

Ground-Up Development & Consulting

Loews Chicago

Shands Guest House

Streamsong Resort


Fairmont Washington D.C. Georgetown

Renaissance Des Moines Savery Hotel

Aloft San Francisco Airport

Repositionings & Conversions

The Ritz-Carlton Fort Lauderdale

Loews Atlanta

The Vinoy Renaissance St. Petersburg Resort & Golf Club


Senior Managing Director – Development Management Consulting

Doug Mills

Tampa, Florida | Industry Tenure: 34 Years

Doug Mills grew up in Panama City, Florida, and after a long tenure managing construction projects around the world, many of them in cold-weather climates, he’s finally made it back to the Sunshine State. In February 2020, Doug joined The Plasencia Group as Senior Managing Director of the firm’s Development Management Consulting team.

Doug advises The Plasencia Group’s clients on renovation and new construction projects, including property improvement plans, brand conversions, and property evaluations. He oversees the design construction projects from start to finish, top to bottom. “We orchestrate and manage the process from soup to nuts,” Doug says, “all along making sure it stays within the budget envelope.”

Doug supervises construction managers contracted for each project, which often finds him with boots on the ground at project sites.

Prior to signing on with The Plasencia Group, Doug served as president of Schulte Design + Construction, an esteemed hospitality design, construction and project management firm based in Louisville, Kentucky. During his tenure, he oversaw renovations and upgrades across a variety of top hotel brands, including the Westin in San Francisco, the Moxy New Orleans and the Renaissance Des Moines.

Doug has managed well over a hundred major projects across all asset classes during his 34-year career. He spent more than a decade in Asia, steering projects in Macau (building its international airport), the Philippines (a $5 billion, 300-acre redevelopment of a former U.S. military base) and South Korea (Hansol corporate headquarters), among others.

As a youngster in Panama City, Doug loved building things. He repaired and refinished antique furniture during his teen years. Doug matriculated at Johns Hopkins University in Baltimore, intending to go into the medical field. He changed course and transferred to Tulane University in New Orleans, where he earned a Bachelor of Arts in Architecture and then a Master of Business Administration.

While at Tulane, he met his wife, Marda, who grew up in Michigan. During their courtship, the couple agreed they would settle down in a warm-weather city. But Doug’s first construction management job out of school landed them in Chicago. After the time in Asia, the Mills’ returned to Chicago for six years, then relocated to Louisville.

“It took a while, but I finally made good on my promise of a warm-weather climate,” Doug says of joining The Plasencia Group in its Tampa headquarters and moving to the area.

The Mills’ have three children: one a recent college grad, one a current student at University of Alabama, and one a senior in high school in Louisville.

Doug, who lives in St. Petersburg with Marda, has turned his long-time way with wood into a passionate avocation — building acoustic guitars and ukuleles. He plays both instruments at level he calls “passable.”

Not long ago, Doug took up another hobby — a form of calligraphy called English Round Hand, the style used for the Declaration of Independence. “My form is getting pretty good,” he says. “I want to start sending people little handwritten notes.”

“I was drawn to The Plasencia Group for a lot of reasons, but foremost it was their outstanding long-term client relationships, passion and integrity. Combining my contacts and project experience around the world with the team’s will mean we can take our development management consulting business to the next level.”

Phone:(813) 445-8324


Doug Mills

Tampa, Florida | Industry Tenure: 34 Years

Industry veteran Doug Mills leads The Plasencia Group’s renovation and development initiatives. Alongside his team of design and construction efforts, Doug has completed hundreds of millions in capital investments.

dmills@tpghotels.com | (813) 445-8324

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