Sale of Iconic Beachfront Resort Facilitated by The Plasencia Group

Tampa, Fla. (June 21, 2021) – The Plasencia Group, a leading lodging investment advisory and consulting firm, represented a private family ownership group in the sale of the 106-room Thunderbird Beach Resort in Treasure Island, Florida. The resort, featuring 310 linear feet of beachfront, was purchased by a Florida-based private entity.

The Plasencia Group’s Managing Directors Nick Plasencia and Chris Plasencia represented the seller in the transaction. This transaction marks the firm’s fifth sale or refinancing of a coastal Florida lodging property in the last three quarters.

“It was a privilege to represent a seller who owned the resort for five decades and to tell the story of the Thunderbird and Treasure Island Beach to the broader marketplace,” said Chris Plasencia. “We anticipate that this iconic resort will continue to thrive in its next chapter under new ownership.”

“This transaction is representative of the unprecedented investor interest in Florida’s hotels and resorts, especially those along its coasts,” added Nick Plasencia. “Florida resorts have really shined over the last year, and we continue to field inquiries from investors looking to deploy capital within the state.”

The Plasencia Group has successfully completed more than $400 million in hotel and resort advisory engagements over the last several months, most recently including the refinancing of The Vinoy® Renaissance St. Petersburg Resort & Golf Club and the sale of the W New Orleans French Quarter. Additionally, the firm has facilitated well over one hundred lodging sales in Florida, representing every brand family and asset type across each major market in the Sunshine State.