The Plasencia Group Selected as Financial Influencer in Real Estate Forum’s Finance Issue
The Plasencia Group likens itself to wise counsel, providing investment advisory and consulting services to hospitality investment players. As experts in the hospitality field, the Plasencia Group has deep industry knowledge of the hotel deal spectrum from the financial markets and investment dynamics to operations and finally the travelers and travel trends that shape the hotel business. As a privately held firm, the Plasencia Group is committed to serving clients and providing certainty of execution. In fact, in 2018, the firm closed 100% of its marketed transactions, and in the last three years, it has consistently reached or exceeded its expected asset valuations. The proven model has attracted repeat clients. For three years running, 90% of the firm’s engagements have been repeat customers.
The Plasencia Group has a storied history in the hotel industry. It has been providing consulting and investment advisory services for 26 years, and has completed more than 500 engagements worldwide since its inception. While the company offers a full suite of services to life insurance companies, banks and pension funds and private owners of hotels and resorts, its suite of services also includes portfolio and individual asset strategies, which includes everything from hotel sales, asset management and hotel valuation to debt and equity placement and development management services.
Lou Plasencia serves as the company’s CEO and founder, and Orlando Plasencia as the chief administrative officer. The company is also transitioning into the contemporary marketplace and positioning itself for future growth. As a result, Lou Plasencia’s sons Chris, Nick and John have joined the company, and to round out its service offerings for hotel transactions, C. A. Anderson has joined as senior managing director and Guy Lindsey as senior managing director of development management counseling. Looking ahead, the firm plans to continue to recruit and grow its team.
The Plasencia Group is an active community member as well, participating in local community affairs and serving on several boards and advisory councils, including Urban Land Institute and the American Hotel & Lodging Association. Additionally, it regularly participates in community service through Habitat for Humanity and volunteers with Ministry for the Homeless. As a leader in the hotel space, the Plasencia Group also serves on hotel and tourism councils to keep up with industry trends in local and national markets.