The Plasencia Group Arranges Joint Venture Partnership in Myrtle Beach Lodging Portfolio

By December 13, 2021Uncategorized

The new arrangement encompasses over 2,400 units across seven coastal properties.

Tampa, Fla. (December 13, 2021) – The Plasencia Group, a leading lodging investment advisory and consulting firm, advised Brittain Resorts and Hotels (“BRH”), a privately-held provider of condominium hotel management services, in structuring a joint venture arrangement with EOS Investors, a privately-held hospitality investment firm, encompassing seven BRH properties in Myrtle Beach, South Carolina. The venture includes over 2,400 waterfront condominium hotel units at Compass Cove Resort, Paradise Resort, Bay View on the Boardwalk, Caribbean Resort & Villas, Ocean Reef Resort, Grande Cayman Resort and North Beach Resort & Villas.

The Plasencia Group’s Chief Executive Officer, Lou Plasencia, and Managing Director Chris Plasencia represented BRH in arranging the joint venture. The firm has recently advised on over a quarter billion dollars of hospitality assets in the Myrtle Beach market alone.

Chris Plasencia commented, “We are excited to see what the future has in store for the Brittain Resorts and Hotels team as they partner with EOS, a major real estate owner and investor in Myrtle Beach, a market that performed extremely well as the pandemic unfolded, and one which is primed for incredible growth.”

The Plasencia Group touts a meaningful track record across the Southeast, particularly in coastal markets such as Myrtle Beach, facilitating transactions for a number of owners in the last year in destinations that also include New Orleans, the Tampa Bay area and the Florida Keys. Over its three decades in business, the firm has facilitated and structured significant capital events for institutional and independent owners of hospitality assets across the nation.